:. Client – Joint School Science Exhibition

:. Type – Key Art Design, Outdoor Ad Design

:. Client brief
The Joint School Science Exhibition Preparation Committee is a registered, charitable organisation in Hong Kong which is composed of a group of students who come from more than 50 local renowned high schools and have a strong interest in science.

:. The ARTualization
When the 40th Joint School Science Exhibition Organising Committee approached us, their instructions were clear: Our theme is about ground-breaking green ideas. So this is how we thought the theme can be best presented. This key art was created with a real plant, burst paper moulded onto a black cardboard and a regular DC.

The key art appeared in all the promotional materials and an outdoor 12-sheet panels advertisement at East Tsim Sha Tsui MTR station.

It’s simple but we felt the idea behind was more important.