:. Client – Diamond Sedan Competition

:. Type – Posters, Promotional materials, Stationery

:. Introduction
The Diamond Sedan Competition, first launched in 2012 by Diamond Cab, wishes to enhance understanding for the physically disadvantaged population in Hong Kong. The event features wheelchair users who volunteered to become passengers of the race sedan who are in turn carried by teams of individuals without physical handicap.

:. The ARTualization
For two consecutive years, ARTually designed an array of promotional materials for the Diamond Sedan Competition. The designs range from event invitations, location maps to official certificates. A joyous and nifty approach was taken in the customized illustrations of the material to embody this unique interaction that bridges the everyday citizen and the physically-challenged.

Please also see our design for the Diamond Cab website.