:. Client – Rotaract Club of Tai Po
:. Type – Business Card
Rotary International is one of the largest international service organizations in the world with more than 1.2 million members in 33,000 clubs worldwide. In 1996, Rotaract Club of Tai Po was established by Rotary Club of Tai Po to encourage young adults to become more involved in helping the people in their community, learn about the challenges many face, and do their part in making the world a better place.
:. Client brief
Rotaract Club of Tai Po approached ARTually for a redesign of their business card with a focus on energy and passion without being impertinent. A colour scheme that goes well with the maroon of the Rotaract icon was suggested, with the club looking for a design that is both modern and timeless. The club also reemphasized on the importance on abiding to the strict regulations on the sequence and the content that each business card must contain including a complete contact list, a photo of each individual member, detailed contact information as well as the appropriate logos as stated in their constitution.
:. The ARTualization
ARTually came up with this set of business cards codenamed “Vividity”, with a 30-degree-inclination linking up the large amount of FrutigerNext-faced content with the photos and the icons to give a vibrant layout. The monotonous conformed tables of the contact list were also revolutionized into a stylish overlay of similarly inclined text presented stylishly yet clearly. The secondary colours of gold and black were added to finish off the card with a touch of grandeur.
The product is this beautiful and classy solution that made way to questions of “Who designed these fabulous business cards?” from those at the receiving end.